What makes the skull so appealing to fashion designers and what has allowed it to stay relevant for such a long time? In fashion, a skull represents an appealing kind of toughness as seen in the designs of Alexander McQueen or Zac Jagoory. It has a bright and sensual appeal in the designs by Ed Hardy. Perhaps is the enduring influence of mimemento nori – a reminder of our mortality which encourages us to celebrate life. Whatever the appeal, the skull is our second most popular design.